Website Project Questionnaire

Section 1

About You & Your Business

Let's get the basics so we know who we're building for.

Your Full Name *

Business / Organization Name *

Email Address *

Phone Number

Industry / Type of Business *

Briefly describe what your business does *

List the specific services you offer (list them all so we represent your business accurately)

Any numbers we can feature to build trust? (all optional — even a couple really helps)

Where do you operate? (city, region, nationwide, etc.)

Upload your logo or brand assets (optional — PNG, JPG, SVG, PDF, ZIP; max 10 MB each)

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Logo files, brand guide, photos, reference images — multiple files OK, on every plan.

Section 2

Your Target Audience

The best websites speak directly to the right people. Tell us who you're trying to reach.

Who is your ideal customer / client?

Are you serving consumers (B2C), businesses (B2B), or both?

B2C — Individual consumers B2B — Other businesses Both

Who are your top 2–3 competitors? (URLs welcome)

What sets you apart from those competitors?

Section 3

Website Goals & Purpose

What do you want this website to accomplish?

What is the #1 goal of your website? *

Generate leads / inquiries Sell products or services online Build credibility / brand awareness Allow customers to book appointments Provide information / resources Other

What is the single most important action you want a visitor to take?

Do you have an existing website? (share the URL if yes)

What do you dislike or want to change about your current site?

Section 4

Design & Brand

Your website should feel unmistakably like you. Help us capture the right look and feel.

Do you have an existing brand? *

Yes — logo, colors, fonts, the whole thing Partial — I have a logo but nothing else formalized No — starting from scratch, need full branding help

What brand colors do you use? (hex codes or descriptions)

What fonts do you use, if any? (ideally matches your logo / brand guide — fine to leave blank if you're not sure)

Describe the visual style you want your site to project *

Modern & minimal Bold & high-energy Warm & friendly / approachable Luxury / premium / high-end Corporate & professional Tech-forward / futuristic

List 3–5 websites you love the look of (any industry — just visually inspiring)

Do you have photography / images to use on the site?

Yes — professional photos ready to go Yes — but they're casual / phone photos No — we'll need stock photography No — we'd like to schedule a photo shoot Use tasteful stock for now — we'll add our own photos over time

Section 5

Pages & Content

Tell us what your site needs to include.

Any other pages or special sections to add?

For your key pages, what specific content or sections should each include? (go page by page if you can — it helps us build exactly what you picture)

Who will write the website copy / text? *

We'll provide all written content We'd like Turnkey WEB to write it for us Collaborative — we'll provide a draft, you polish it

Do you have existing content (brochures, PDFs, old site copy) we can work from?

Section 6

Features & Functionality

What does your website need to DO beyond looking great?

Any tools or software that should connect to the website?

If you need e-commerce — what do you sell and roughly how many products?

Section 7

Technical Details

A few quick practical questions before we get started.

Do you have a domain name (web address)? (e.g. www.yourname.com)

Yes — I already own one No — I need help getting one Not sure

If yes, what is your domain and where is it registered?

Do you want to be able to update the website yourself after launch?

Yes — I want a simple way to make changes myself No — I'd rather Turnkey handle all updates Some — I want to update content but not design

Are you interested in any of these growth services?

Yes — I want to get found on Google (SEO) Yes — I'm interested in paid ads (Google / Facebook)

Section 8

Timeline

Knowing your timeline helps us plan the right way.

When do you need the website to be live? *

ASAP — as soon as possible Within 1 month 2–3 months Flexible — quality over speed

Is there a hard deadline? (event, product launch, etc.)

Are you open to an ongoing monthly care plan (maintenance, updates, security, hosting)?

Yes — I want someone handling it for me Maybe — depends on the scope No — I'll handle it myself

Section 9

Communication & Process

How we work together matters as much as the final result.

How do you prefer to communicate throughout the project?

Email Phone calls Video calls (Zoom / Google Meet) Text message

Who is the primary point of contact for this project?

Will anyone else need to review and approve work?

Have you worked with a web designer or developer before?

Yes — it went well Yes — it was a frustrating experience No — this is my first time

If prior experience was frustrating — what went wrong?

Section 10

Your Specifics & Anything Else

The more you share here, the more your site will feel built for you — not a template. It's all optional, but every detail helps.

Are there specific pages, sections, or content you already know you want? (it's fine if you're unsure — list whatever comes to mind)

Have any customer reviews or testimonials you'd like featured? (paste a few — first name + city is perfect if your customers are OK with it)

Is there specific language, wording, or messaging you want used? (taglines, headlines, a slogan, phrases, how you describe yourself)

What would make this project a 10/10 success in your eyes?

Anything else you're hoping we'll include? (the catch-all — don't hold back)